Philp Marcantonio of
Foods saw the children's book
"Midnight Teddies" he
saw the bear he had imagined for his new ice cream wafers. Dana Kubick developed
this delightful character, taken from the pages of her book, into the first
member of a large family of ice cream wafers and cones.
success of Little Bear Wafers led to the creation of water cups with embossed
drawings of the Teddy Bear characters followed by rolled sugar cones.
A breakthrough in cone technology allowed the creation of the first fully
three-dimensional character cones.